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InDigital | Inventivna digitalna agencija
Case study - Yason
WordPress, WPBakery
DIGITALLY CONNECTED
Intro
Yason is the exclusive distributor of the EssilorLuxottica program, the world’s leading manufacturer, designer, and distributor of premium frames and sunglasses. As a company dedicated to presenting the highest quality brands, Yason recognized the need to create an online platform that would inform users about the wide range of brands in their portfolio and direct them to further information and points of sale.
Our goal
The goal of this project was to build an informative site that not only showcases the wealth of brands in the Yason portfolio, but also serves as a central point for users looking for detailed information about each brand. The site is designed to be easily searchable, with a clear focus on providing relevant information and directing users to appropriate sales channels.
Our focus during the project
The project was realized with a focus on several key elements:
- Custom Design: The site was developed using WPBakery Page Builder, which allowed us to create a custom design for each brand. The design is designed to reflect the prestige and uniqueness of each brand, with maximum flexibility in building visually attractive and functional pages. WPBakery allowed us to quickly and efficiently integrate diverse design elements while maintaining high quality standards.
- Info Architecture Optimization: The site is structured with clearly defined navigation and information that is easily accessible to users. WPBakery has made it easy to create layouts, allowing users to quickly find relevant information about each brand.
- Technical Optimization and Performance: Special attention is paid to technical stability and loading speed, in order to ensure a flawless user experience on all devices.
- Linking to Sales Channels: : The site is designed to function as a central point of information, with clear call-to-action elements that lead users to official brand sites or points of sale.
DIGITALLY CONNECTED
Result
As a result of this project, Yason now has a modern and informative online platform that best represents the richness and variety of brands from the EssilorLuxottica portfolio. The site serves as a central hub for users, providing them with all the information they need about brands and directing them to points of sale.
The design of the site allows complex visual elements and functionalities to be seamlessly integrated, achieving a look that is fully in line with the brand identity. Every aspect of the site has been carefully optimized to provide a superior user experience, with fast loading times, ensuring that users can easily find the information they are looking for and be directed to the relevant sales channels.