Want a standout WordPress
project? We offer a solution.
Our team provides a comprehensive range of services that include
all the elements involved in the online presence of your business.
InDigital | Inventivna digitalna agencija
Case study - NajNaočare
WordPress, Blocksy, Elementor Page Builder, WooCommerce
DIGITALLY CONNECTED
Intro
NajNaočare is an eCommerce store specialized in selling original sunglasses and prescription eyewear from globally recognized brands. Their product range includes both premium labels such as Prada, Versace, and Ray-Ban, as well as more affordable models for everyday use.
Our goal
The main goal of this project was to redesign the existing website, improve the overall user experience, and optimize the online shopping process through a modern and scalable platform.
Our focus during the project
While working on the project, we focused on several key elements:
- Website Audit : A full analysis of the previous website was conducted, focusing on UX issues, structure, and user behavior.
- UX & Information Architecture : A new navigation structure and category system were defined to improve product discoverability.
- Development : The website was built in WordPress using Elementor and Blocksy, with full WooCommerce integration.
- Testing & Optimization : All key flows were tested - from browsing to checkout - followed by performance and usability optimizations.
DIGITALLY CONNECTED
Result
The NajNaočare redesign demonstrates how a combination of strong UX, modern design, and a reliable eCommerce stack can significantly improve online performance.
By leveraging Elementor, Blocksy, and WooCommerce, a scalable and future-proof platform was created-capable of supporting continued growth and expansion.