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Case study

Case study - ICEPS

ICEPS

Google ads, Social media advertising, Video editing, Design, Content strategy and Copywriting, Brand communication, Web development

Google ads, Social media advertising, Video editing, Design, Content strategy and Copywriting, Brand communication, Web development

Services

Google ads

Social media advertising

Design

Content strategy, Copywriting

Brand communication

Web development

Our goal

We have a clear task ahead of us – raising the visibility of this higher education institution to a new level and increasing the number of interested students.

Briefing

ICEPS is a high education establishment, found in 2005. The accent is on using modern educational techniques.

Concept and strategy

Web development implies creating a functional website, which will allow current and future students timely approach to important information. Site administrators should easily enter new and alter existing materials. Our team comes across a problem – some material is intended for already registered students, so we had to open their accounts retroactively and give them access to important information. Work results are visible in a functional website, which simply and intuitively represents ICEPS to potential future students.

Google ads campaigns are started with preliminary keywords analysis. InDigital team designed a creative approach and we conducted required preparation and campaign optimization. Remarketing campaigns are carried out, to instigate indecisive clients.

Results

Statistical analysis shows that 47% of registered students found out about ICEPS through Google ads and website visits. The number of website visits increased by 53% on average annually, thanks to launched Google ads campaings.